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HTI Consultancy Inc


Home SEO


We are SEO based company in Allahabad and Gurgaon. SEO is as much art as it is science, but at its core it is the discipline of making user-friendly & useful content. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. Its features are-

  • To improve site ranking
  • To improve site quality
  • Prevent Crawling
  • Increasing Prominence
  • Optimizing Visibility
  • Brand Awareness
  • Cost effectiveness
  • To increase site usability
  • To increase ROI
  • To increase traffic


SEM and/or “Paid Search” to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM. SEM is considered more targeted, measurable & interactive. Our objective is to get engage with the brand through servicing and delivery of digital media.

Some of the most common terms also used to refer to SEM activities:

Paid search ads
Paid search advertising
PPC (pay-per-click)
CPC (cost-per-click)
CPM (cost-per-thousand impressions)